I run a head lice removal business. As you may be aware, there are a lot of damaging products out there, especially when used on children (the most frequent consumers of lice related products). It is important that more natural products be mainstreamed for the safety of our children. I was excited to read this announcement and so I immediately went to the company’s website to learn more about the products. When I pulled up a list of ingredients in the products, you can imagine my surprise when on the Zippity Doo’s shampoo the first ingredient is Sodium Laureth Sulfate. This product also contains methylparabens as do all of the other hair products produced by Zippity Doo’s. The Zippity Doo’s Conditioner and Spray Shield all contain Alcohol. How can they claim to be ‚Äúparaben/sulfate free‚Äù or that they do not use alcohol? This is extremely misleading for consumers.

There are many other ingredients in these products that are not particularly natural, but I have a big problem with the company’s claim that their products do not contain certain ingredients when they actually do. How does a major corporation like Target overlook something like this? Did anyone read the list of ingredients and/or did someone fail to do their due diligence when researching this product? This is blatant misrepresentation. At the very least, please be honest about the products you are choosing to carry.

Parents care about their children and these are issues that are very important when making choices about lice removal and prevention. Parents are willing to invest in products that they believe are safe for their children. This type of marketing is preying on that known fact. Consumers want products that are safe and effective. As a major national retailer, it is important that Target not knowingly market false claims to American consumers.